“Balance is not better time management, but better boundary management. Balance means making choices and enjoying
those choices.”– Betsy Jacobson
ICICI Prudential Balanced Advantage Fund (BAF) can help you strike the balance between debt and equity with
professional fund managers managing the portfolio by switching to debt when the market is high and moving to equity
when the
market is low.
Just as striking the right Work-Life Balance promises a happy work atmosphere and professional growth without
letting go of the family’s needs, ICICI Prudential Balanced Advantage Fund can professionally balance the allocation
to debt
and equity based on market conditions.
As a prequel to Women’s Day, ICICI Prudential AMC conducted a survey among a group of working women to have an idea
of their views towards money, investments, family and life in general. Let us take a look at what the majority had
to
say.
What is your view on Work-Life Balance? How do you manage to achieve the same?
It is important to excel at work while keeping aside some time for the family as well as some me-time. Being
involved
with kids and spending quality time with them is an important part of life. Although work is important, it is
essential to take out time to pursue a hobby. Given an opportunity, it is great to take a break and travel with the
family be
it a short weekend outing or a longer vacation. This helps in feeling refreshed and helps to perform better at
work.
In your opinion what are the habits to be developed to create Work-Life Balance?
The first step is to organize the daily routine and prioritize tasks. It is best to have a daily to-do list for both
work and home so that nothing is missed. It is important to wake up early to get some quality me-time before the
busy day begins. Another important step is to have well-defined boundaries like no work on weekends. This goal helps
to
finish work on Friday and leave the weekends free for the family.
What are the challenges faced while creating Work-Life Balance?
There are several challenges in creating and maintaining Work-Life Balance. Sometimes there is not enough time left
as work takes over family time due to deadlines, new assignments and so on. Health issues can also derail Work-Life
Balance. Both work and family are equally important and neither can be put on pause. So juggling both
responsibilities and doing justice to both is the real challenge.
What are your financial goals? What are your dreams and aspirations?
Personal dreams and aspirations range from short-term goals like doing up the interiors, owning a big bungalow,
going on a world tour etc. Medium-term goals include working independently, setting up their own business, sending
kids
overseas for higher studies, having a second home and so on.
How do you manage money?
Most expenses are taken care of by the husband while the wife’s salary goes toward her own expenses and small ticket
household expenses. A lot of them consulted their husbands before making investment decisions. Overall, they spend
40% of their salary, and invest around 40% while the remaining 20% is saved.
So, they acknowledge that savings and investments are key to meeting their dreams and aspirations. Like working
women who strive to maintain a Work-Life Balance, ICICI Prudential Balanced Advantage Fund aims to balance its
exposure
towards debt and equity and seeks to provide stability to the portfolio through debt and the prospects of growth
with equity.
You can invest in ICICI Prudential Balanced Advantage Fund through a SIP or as a lump sum, depending on your
convenience. This Women’s Day, make sure you start investing in ICICI Prudential Balanced Advantage Fund.
While you balance your career aspirations and professional progress with your family commitments and personal
growth,
the professional fund managers aim to manage your funds prudently by balancing the switch between debt and equity so
that you have a better chance to fulfill all your long term dreams and goals.
As Dolly Parton summed it up aptly, “Never get so busy making a living that you forget to make a
life.”
Go ahead, and balance your work and life. Enjoy your time with your family while building a career. Also, don’t
forget to give your investments the advantage of ICICI Prudential Balanced Advantage Fund.

Please note that the Risk-o-meter(s) specified above will be evaluated and updated on a monthly basis. The above
risk-o-meter(s) are as on January 31st, 2023. Please refer to
https://www.icicipruamc.com/news-and-updates/all-news for more details.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.