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  • ICICI Prudential Focused Bluechip Equity Fund
  • Invest Online

    Our investment philosophy*

  • ICICI Prudential Long Term Equity Fund (Tax Saving)
    More Savings,
    More Happiness

    Invest in ICICI Prudential Long Term Equity Fund (Tax Saving)

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Benefits of Investing in Equity Mutual Funds

Though you would like to gain reasonable return on your investment by investing in equity, you may not have the time to continuously track the market on a day to day basis. Equity investing also requires skill, knowledge and experience. While a lot of traders speculate on the market, most do not succeed in getting good returns. This is why investing in equity mutual funds is one of the best ways of participating in the equity market. Here are some benefits that equity mutual funds offer:

Professional expertise:

Equity mutual funds are managed by professional and certified fund managers who have expertise and experience in financial markets.

Low cost of asset management:

As mutual funds collect money from many investors, the cost of asset management is divided between a larger number of people, thus reducing the asset management fee per person.


To minimise risk, equity mutual funds spread your money across different securities of various companies across sectors. In this way, the funds seek to benefit from growth in the sectors it invests in and also avoid risk of default in any particular sector or stock.

Well regulated:

In India mutual funds are regulated by the Securities and Exchange Board of India, which works towards protecting investors’ interests. SEBI forces transparency on the mutual funds, which helps the investor make an informed choice. Sebi mandates mutual funds to disclose their portfolios regularly, which helps you keep track whether the fund is investing in line with its objectives or not.

Why Choose To Invest With ICICI Prudential Mutual Fund?

Having started operations in 1993, ICICI Prudential Mutual Fund is India’s leading asset management company, with Rs. 1,75,881 crore of assets under management as of March 31, 2016.

Strong Parentage:

ICICI Prudential Mutual Fund is a joint venture by ICICI Bank Ltd. and Prudential Plc.

ICICI Bank is one of India's largest private sector banks offering a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management.

Prudential Plc is an international financial services group with significant operations in Asia, the US and the UK.

This product is suitable for investors who are seeking*:

  • Long term wealth creation solution.
  • A focused large cap equity fund that aims for growth by investing in companies in the large cap category
  • A diversified equity fund that aims to generate returns by investing in stocks with attractive valuations
  • An equity fund that aims for growth by investing in equity and derivatives.
  • An Equity Linked Savings Scheme that aims to generate long term capital appreciation by primarily investing in equity and related securities and provides tax benefit under section 80C of Income Tax Act, 1961.
* Investors should consult their financial advisers if in doubt about whether the product is suitable for them.