
About ICICI Prudential Contra Fund
Headlines often focus on what is popular in the market. Contrarian investing generally looks in the opposite direction- towards fundamentally sound companies and segments that may be ignored, out of favour or mispriced. However, being unpopular alone does not make something an opportunity. The approach uses disciplined research to assess whether current challenges are temporary or structural and identify businesses with potential for recovery. Introducing ICICI Prudential Contra Fund—an investment option that seeks opportunities beyond prevailing market sentiment.
How does ICICI Prudential Contra Fund work?
Invests in equity and equity-related instruments following a contrarian investment strategy
Seeks opportunities across sectors and market capitalisations that may be overlooked, out of favour or mispriced
Evaluates potential opportunities and risks through the CLOUD acronym framework
Why invest in ICICI Prudential Contra Fund?
Seeks to uncover contrarian opportunities created by mispricing across the market
Aims to participate in the potential cyclical recovery of lagging sectors as market distortions ease
Follows a research-led approach to identify turnaround opportunities across uneven market cycles


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ICICI Prudential Contra Fund is suitable for investors who are seeking*:
- Long term wealth creation
- An open ended equity scheme following contrarian investment strategy
Scheme Riskometer

Investors understand that their principal will be at Very High risk
*Investors should consult their financial advisers if in doubt about whether the product is suitable for them.
It may be noted that the scheme risk-o-meter specified above is based on the internal assessment of the scheme characteristics and may vary post NFO when the actual investments are made. The same shall be updated on ongoing basis in accordance with clause 17.4 of the Master Circular for Mutual Funds dated June 27, 2024.
ICICI Prudential Mutual Fund, Registration No.: MF/003/93/6
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
